How It All Started — From a Book to a Product

2026-01-10 · Meaningful Blog

Being Product-Led

Right now you've probably noticed that all social media is founder/CEO led. There are teams working behind every post. Their job is to create a persona that appeals to the audience and create a specific feeling around the brand.

For the time being, we're going to be product-led. We can't wait to get the user's feedback, preferences and what works for them.

How Did All of This Start?

It all started with "How to Win Friends and Influence People" — a self-help book by Dale Carnegie.

While the most important things you can learn from reading it:

1. Don't criticize, condemn, or complain.

2. Give honest and sincere appreciation.

3. Arouse in the other person an eager want.

What Does This Have to Do With the App?

Well, pretty simple. The best way to build, connect and create strong relationships with your friends, family and acquaintances is to show genuine interest and appreciation.

What's the best way to do that?

If you remember what they like, if you call them on their birthdays, if you remember their kids' birthdays — but how can you organise all of that?

You can journal, you can use a rolodex and you can have reminders in a calendar.

But how about finding everything in one place that is also powered by a private and locally run AI (privacy by design 🔐)?